Every struggling business eventually reaches the same conclusion. “We need more marketing.” More advertising .More social media. More traffic. More leads. It feels logical. Growth should come from visibility. But after thirty years working with companies — from global brands to young start-ups — I’ve learned something most business owners find surprising. Marketing rarely fixes the real problem. More often than not, it exposes it. And when that happens, marketing doesn’t solv

When we think of innovation, we tend to picture billion-dollar giants like Amazon, Apple, or Tesla. But some of the best small business...

In a world where answers are just a search bar away, we’ve quietly let something profound slip through our fingers: the magic of thinking...

When we hear the word "innovation," many of us think of grand technological leaps — like the iPad, the electric vehicle, or artificial...

In a world where everyone’s guarding their turf and playing it close to the chest, one strategy consistently delivers breakthrough...

Running a small company you’re not just the CEO, you're the head of marketing, finance, HR, operations, sales, and—if anything breaks—the...

Let’s be honest. Sure you're the CEO running a small business, but innovation probably isn’t the first thing you think about when you...

If you're a small business owner you've probably thought: “Innovation is for the big guys.” They’ve got entire departments, endless...

Looking to innovate? There's a short cut to comin up with ideas how to find practical ideas for innovation. Often, the quickest path to...

“I’m not the creative type.” If you’ve ever said that to yourself, you’re not alone. Most business owners—especially those running...

In combat, clarity isn’t optional—it’s how you stay alive. Pilots don’t have the luxury of hesitation.Every decision must be sharp, fast,...

It’s not about whiteboards or frameworks. It’s not about unlimited r&d budgets and unlimited iteration. It’s about thinking conceptually....

When you hear the word innovation what comes to mind? If you're like most small business owners, you probably picture whiteboards, tech...

Companies that see AI as a substitute for human insight will struggle to adapt to change. Those who see it as a tool to enhance...

How a Holistic View Can Drive—or Hinder—Breakthrough Ideas Seeing the Whole Elephant Imagine a group of blindfolded individuals touching...

Innovation is often sold to us as a high-tech, high-budget game. But if you’re running a small business — juggling client needs, fixing...

Negative emotions, long relegated to the shadowy corners of human experience, are having a renaissance. While the cultural zeitgeist...

Launching a new product is often a high-stakes endeavor, especially for small businesses. Without the resources to conduct extensive...

We’ve all had the experience: going to bed with a problem on our minds only to wake up the next morning with the solution suddenly, and...

Creativity is often seen as a playground where the only rule is that there are no rules. In this expansive realm, the concept of 'no'—the...

When was the last time you found yourself daydreaming in the middle of an important task? Perhaps your mind drifted off during a mundane...

Advertising has long relied on understanding human psychology to craft compelling messages that resonate with audiences. One of the most...

Dishwashing liquids are a staple in every household, a seemingly mundane product that plays an essential role in daily life. However,...

Innovation is the lifeblood of any business, but for start-ups and smaller companies, it’s more than just a buzzword—it’s essential for...

Artificial Intelligence (AI) is undeniably transforming the landscape of creativity and problem-solving. From generating art and music to...

Innovation is no longer a luxury but a necessity. Undoubtedly, the ability to think creatively has become the linchpin of success in...

In the hustle and bustle of everyday life, the concept of "purpose" often seems like a luxury—something to think about when there’s more...

Where do innovations begin? From my experience, innovations are launched with bad ideas. Impossible ideas. Where do I get this idea that...

Curiosity is an innate human trait, observable in children from a very young age. It is a desire to learn, understand, and explore the...

The introduction of artificial intelligence (AI) into the brainstorming process is proving to be a game-changer. From new product...

"In a business world focused on the bottom line, it's easy to lose sight of the value of creativity. The findings highlight that...

AI’s capabilities in data processing and pattern recognition are undeniable, its role in group creative productivity has sparked...

The role of emotional intelligence (EI) in decision-making cannot be overstated. While traditional metrics and analytics play crucial...

In today's highly complex, the rapidly changing environment of modern business, decision-making under uncertainty has become a norm...